How scoring works

Measured signals, clearly labelled limits.

Launcholio combines a fetch state with four weighted axes. Every check keeps its measured value and a concrete next action in the report.

The four axes

Discoverability · 35 — titles, descriptions, headings, canonical URLs, robots, sitemaps, and favicon responses.
Shareability · 20 — Open Graph and social-card signals that shape a shared link.
Credibility · 25 — accessible images, useful copy, structured data, internal links, legal routes, and E-E-A-T evidence prompts.
Performance · 20 — response timing from our server, viewport, lazy images, and blocking scripts.

E-E-A-T is an evidence lens

Experience, Expertise, Authoritativeness, and Trust are shown as visible signals—not as a made-up Google score. We look for first-hand details, authorship or organization attribution, relevant public references, and basic transparency. HTML heuristics cannot judge whether a claim is true or whether a person is genuinely qualified, so the report says exactly what it found.

Fetch failures are not zero scores

A blocked, unreachable, non-HTML, 404, 500, or timed-out page is marked unanalyzable. When a response resembles a Cloudflare or WAF challenge, the report says it may be crawler protection and asks you to verify the site from a normal browser.